Nichols and McChesney, ch. 3, due 10-18, 5pm


Submitted by longaker on Mon, 10/17/2005 - 10:29am

Nichols and McChesney end this book with a call for more activisim, more efforts to make U.S. media serve democracy rather than corporate interests. Try to provide a concrete example of what they are discussing. Take a look at the _Austin American-Statesman_’s new citizen blogging site (http://statesmanblogs.com/Home.aspx) and also at the Austin branch of metroblogs (http://austin.metblogs.com/). Do these sites approach the kinds of reform efforts championed by Nichols and McChesney? In your answer, give specific references to Nichols and McChesney’s text and specific reasons why you think the sites accomplish what the hope for or why they fail. Details about the sites should also help to support your arguments here. For instance, you might decide that the statesmanblogs site fails b/c only designated users can post and b/c the editors carefully screen for content (see the site’s FAQ page: http://statesmanblogs.com/faq.aspx).

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wow. there was really

wow. there was really nothing about news or criticisms of any kind other than someone complaining about baseball pushing their tv show off its slot. I read one blog that started off: "for years I’ve heard people talk about how they wish reality T.V. would disappear, i completely understand..." i thought, ok, here's some criticism on tv... maybe. but no, it was a long spiel about all the reality tv shows she liked. Do these people's blogs show signs of reform? do these people show signs of having any kind of education in knowing what news is? no, and that's bad since the blogs are supposed to be places for news comments/opinions. since that's the case, the bloggers prevent any real possibility for deliberation and debate on important issues. could the blogs as they currently are now spark reform of media? the way these people use the blogs'sites, i don't think they are even aware of there being a problem.

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It seems like most of us

It seems like most of us were pretty bored by the content featured on the statesman and austin metro blogs, so I won't labor the point.

As to why we don't talk about pizza and pogs at length-- I think that as new forms of media develop and engage the public, the need for media literacy becomes a necessity. Nichols & McChesney address this concern (133) as part of their media reform agenda, but how do adults (who are not privy to the new programs that are popping up in elem. and mid. schools) gain this education? We post to this forum because it's interesting and because we all love participation grades. We also have a topic for discussion that appears within a context to which we are all able to relate. The internet as a form of public communication is still pretty new and people are struggling to place it within a larger context. If a "blogger" posts a new section to her blog, and it offends or engages a second party, she may rest assured that she will probably not run into that party the next mon, wed, or fri at 10am. In which case, said blogger might find it best to begin her entries with "Dear Diary..." The "blogger" has no assurance that her position will be challenged or affirmed or even read. One could argue that burgeoning novelists, musicians, etc. face the same concerns; they, however, have examples and idols. There are guidelines, only as restrictive as they allow them to be, that make the process a little easier to understand. To the same end, if I want to find a good book, I know where to go. I can ask friends, read book reviews in familiar newspapers, browse bibliographies from trusted sources, etc. If I want to find a good blog about knitting or triathalon training, a simple google search would suffice. But what if I want to read insightful thoughts about today's news or media reform? N&M attribute a stalling media reform movement to the lack of organization among groups who should all share concern for that movement. Until the public knows where to go on the web to find the information they want, blogs will remain irrelevant and trite.

I also think that blogs elicit boring conversations because the word is too close to "blah." Really, it's a terrible, terrible word.

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In defense of blogs

These are really not good examples of what can happen in the blogosphere. I love blogs, and I wish I had more time to devote to reading them. There are sooo many excellent blogs that deal with political issues. There is a blog that watches and comments on issues relating to gay rights, one for drug law reform, one for anything book related, etc. I find most fascinating. The problem with the AAS site is exactly how you put it however. They are really diaries and as such - boring as all get out.

My friends cannot provide to me what the bookslut blog can. I can ask them about books,but I won't trust all of them. A couple of my friends are capable of giving me book suggestions that I like, but the others can't. I don't knw that any of them can expand my horizons the way bookslut does. One negative about the bookslut blog is that they don't provide comment optins, butI think if they did it would become overwhelming. Instead they tend to get mentioned in other blogs, and the conversations take off there.

The other blogs provide a great way to discuss broad issues, but there isn't yet a lot of comment going on there - for whatever reason.

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there's a disconnect

I don't think it's necessarily fair to ask if new citizen blogging sites are meeting up to the standards of the type of activism McChesney and Nichols are advocating. The obvious reason that the blogs fail to demonstrate the type of grassroots discussion McChesney and Nichols want is simply that they are not geared toward that end. Both the AAS and metroblogs do not explicitly promote the end of achieving media reform. Also, I think the citizens blogs largely lack the direction that blogs on news sites may have (since they are typically in response to an article)--that's not to say that blogs on national news sites are much better. However, I think McChesney and Nichols are imagining a deeper level of citizen engagement. For example, they point out on page 132 that "a good deal of citizen outrage at media assumes the form of boycotts and protests that intend to shame the media giants into reforming their ways." They proceed to talk about a movement for media literacy and educating various groups within the population about how the media system operates. So, in order to get the type of grassroots networking that McChesney and Nichols encourage, there would need to be a focused attempt to call to the problem of corporate media ownership to the attention of a crowd, say for example, of bloggers. The website would need to provide the background of the issue and convince bloggers that they can empower themselves to promote the necessary change. Bloggers, left to their own devices, cannot be expected to discuss issues that are rarely covered in the media.

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I think just in the same way

I think just in the same way our posts here are guided, a blog/message board is only useful in situations where people have something to comment about. If the blog runners asked public opinion on public issues, people might read up on it so they can have something to say and then discuss it openly in a space where anonymity is key. More informed and more involved.

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While blogs are generally an

While blogs are generally an area to post what you had for breakfast and such, the potential exists for blogs to become a better forum for information and communication. However, I'm not sure what it would take to create an interesting, informative, and popular blog community. I'm sure on some level this already exists, but it's just like posting on a message board. What good does it really do? I don't think that the AAS blog gives a sense of community. The metro blog is of higher quality, but there are only 9 bloggers. I don't see how that can really contribute to the community either.

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The AAS blogs seem like a

The AAS blogs seem like a big fat personal ad program. Nobody really discusses anything of any real importance. MetBlog does a much better job. I wonder, how do you become a blogger on MetBlogs? I didn't see any information on that. Metblogs also has a discussion board set up (www.metboards.com) that it seems anyone can use. I would wager that more people know about the AAS blogs than the Metblogs, and they are of lower quality. So how do we get popular discussion forums where people won't post about their new shoes?

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A start in the right direction...

I think what Nichols and McChesney are getting at, is that, yes, it's great if people look at mass media critically, but that is not enough. In order for change, people must become active. While blogs are maybe not the best means of communication, they do have the potential and possibility to inform. This is an arena where ideas can be shared, even if most of the ideas regard pop culture or other irrelevant information. If someone needs to post a media reform manifesto, they have the power and arena to do it. Ultimately they are the ones responsible. I personally found the "This Week in Austin" section of metblog rather informative. But we have to look at who are these bloggers? What do they know? What do they care about? Imagine if Bernie Sanders was one of them. Could his blogs be like an on-line version of the Montpelier town hall meeting? The great thing about these on line discussion is that it's easy to post links to more information.

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On the other hand, TIMO on

On the other hand, TIMO on metroblogs is really good at bringing up issue after community issue.

I just see a couple of problems here. One is the issue of marginalization. Is this blog popular enough to take the subject out of the margins, make it normal and not fringe - different from just another politically active liberal Austinite blog?

I just took a cursory glance at posts that seemed interesting - mostly TIMO's because so many of his seemed tied to local issues. It's possible that the others were not so partisan. Even if it is mostly liberal I suppose it could probably overcome this issue if it could just unite all the liberal factions in Austin -no easy feat. If it could rally all the environmentalists, civil rights/gay activists, NORML (people interesting in changing drug laws/decriminalizing drug offenses), living way/pro-worker, minority groups, and all the many many other liberal groups in Austin around media reform it could accomplish something. The book mentions the left side of the Democratic party. This could really revitalize it and mend some all the fractures. All the groups have something in common. Their issue is being ignored in the traditional media.

I was thinking about the 1960s civil rights movement. What would have happened if it happened today? Where would the newspapers put the images of children being hit with firehoses and attacked by dogs? Where would they put marchers being beaten and gassed simply for believing they should have more equality in voting rights? How would they cover them? Would they make the protestors look like chaos makers? What spin would they put on it? It is scary.

On campus if we could get all the groups that congregate on the mall to see that they can form together around media control, that would be amazing -truly.

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completely useless

Long before anyone on these blogs could move on to the topic of community activism they would have to finish discussing their cats and colds. The metroblogs are much less of a waste of time, but shopping carts? They do create a sense of community though. Problem is its a community of 9. The one message board topic austin specific is one post long. maybe these blogs could make a difference but they have a long way to go before they start worrying about meaningful democratic reform

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cats and colds---

I do wonder though, ostensibly, we could do the same here, in this forum. While we are mandated by course policy to 'respond' to a post, we could talk on and on about how a pizza we had this weekend was a metaphor for public agency. So why don't we? Or, more appropriately, why do they? My guess is tied up in some indecipherable rhetoric of the Web and Americana; freedom. I think alot of people are drawn to blogs and message boards because they can talk about what they want to, they can find people who are interested in cats and colds, and they can insult or console such comrades in any way they want. So, is the only way to encourage the public to discuss community activism through a restriction of that freedom? Maybe though, the problem at it's root lies in mike's observation in the above post, "Problem is its a community of 9"---I could find some grounds to discuss whether or not the expansion or contraction of a community causes debate...but I'm too damn tired. Good night, and good luck.

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A couple things....

From the reading, one of the first points on their "media-reform" agenda is to "establish a full tier of low-power noncomercial community radio and television stations across the nation." (134). We have these in Austin, but how well does this stuff do? Austin is one of the best places in the world for startup stations and local stuff but it doesn't even do that well here. Music does great, small films do well. Public, small TV? Not very well at all. There are a few local radio stations as well, but I couldn't even tell you what they were. This stuff is around but doesn't fair well. People want "great shows, great music, etc" and that costs money. Money comes from advertizing, and advertizing is a form of business that consumes every market. There is no getting around this.

As for these online blogs, I found them all but useless. I'm not sure what 1/2 of them were talking about, but I found no enlightening information as far as learning anything about my community or even these people's political interest. I think MySpace has more fulfilling information on it, every once in a while you find a political hot-head on there that might actually make a few good points. That can open my eyes everyonce in a while. But MySpace is National (if not international now?) and isnt' going to establish much community. I don't think the blogs above are going to form any bonds or organization that will help their fight.

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I do agree with you on one

I do agree with you on one aspect however. The community radio stations are the right idea; they even have a program called media watch, that focuses on media reform - exactly what McChesney and Nichols would love. Unfortunately the community radio stations are marginalized. I think that was maybe part of what you were trying to say, and I agree with you on that point. It's hard for them to compete. To the majority of the public, they have no legitimacy.

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I could not disagree more. I

I could not disagree more. I definitely do not find the stations that have commercial money to be good. I don't know where there money goes, but it's not toward quality, localized programming. Why should great shows cost more? In fact I think that the commercial aspect degrades the quality, because they make decisions on what will make the most money not on quality.

Money isn't needed to know about good music and to play what you find to be quality. Money is needed for equipment to broadcast and whatever other fees, expenses are required for operating a radio station. There is not any money needed for excellence in the music or content. Listen to 91.7 on Saturday around 8 pm-ish, and you will get a lesson on obscure music from the 60s to present. It's called Stronger Than Dirt. If you like reggae or ska, then listen Sunday morning. Blues, country - listen in the mornings on the weekdays.

There is all kinds of ways to get around the commercial aspect of radio. Like I said, community radio takes patience, but try it. I implore you to stop listening to commercial radio for just 2 months.

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I think that one thing that

I think that one thing that separates discussion in blogs vs. community radio is that blogs lack credibility. When people post on blogs their comments become one very tiny part of the information available on the web. If you were asked to speak on a radio show, even if it was broadcast on a small radio station, I think people would be much more aware of their comments. I think this brings up an important question of the AAS' blogs being heavily regulated. If they weren't, blogs could lose even more credibility. So I think it's a matter of time, and as people grow more dependent on computers, blogs will become more effective.

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There are actually blogs

There are actually blogs that have a lot more credibility and get read much more frequently than community radio shows. I think that community radio in Austin (KOOP) accomplishes most of what McChesney and Nichols call for, but I do think they are marginalized. Austin's progressives definitely tune in, but as a whole more people still listen to and trust KGSR or 101X etc. The community radio stations are still seen as "out there".

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Statesman Blogs are about as popular as Pogs !!

I believe one big thing that Nichols and McChesney believe need to happen is to organize communities. They say that the best way that it can be done is by organizing current activist groups already in existance and using their already established membership to fight the ongoing battle to change the media. On page 127 they use a quote from Jeffrey Chester of the center for digital democracy which I believe sums it up, " All of the issues we talk about are interlinked. We are fighting against alot of the same corporations " (127)

I looked over both of the statesmans sites and was met with such blog text as conversations about shopping carts being used as benches and one womans story of splurging this weekend on food and buying a new pair of shoes. I failed to see any groups joining forces to talk about important issues non the less media issues. Unless I am missing something about these sites i do not believe they contribute to the reforms that Nick and Chesy hope for. Partly it is because of the poor organization, if I cant glance over the site in 10 minutes and figure out what it is really about then it has failed in my mind and to at least me personally it failed. Not to mention that it did not look as if there was a huge amount of activity within the blogs.

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My collection of both pogs and slammers are deeply offended

But seriously. I was frustrated at the content of the blogs that I read, seeming for the most part, to be about as relevant/meaningful as said pogs.
Can there not be more organization to these blog sites? I think they could at least be grouped by subject. Or perhaps there are not even enough blogs on one given subject to make this feasible.
Though these topics seem to be random and or inane, I think there is a possibility that these bloggers could find a common theme in the same sense that McChesney & Nichols talk about reaching out to groups who are not necessarily media reform activists. "We must reach out to and involve organized groups that currently engage little activity in the way of media reform, but that are seriously hampered by the current media system" (p. 127). These are the causes' "natural allies".
I'm not saying that those observing/discussing tipped over shopping carts of california pizza kitchen can easily identify with the media reform cause. But, I think that within this diverse community online, there can be found individuals who will be sympathetic to the 'allied causes' so to speak, such as "organized labor, teachers, librarians, [musicians], civil liberterians" (p. 127).

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I agree that this would be

I agree that this would be an appropriate forum for all the groups to come together. I just don't find it enjoyable to read through those blogs yet. They'd have to fix that somehow. I'm not sure how.

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I motion for Blog reform

I have to say that this was my very first time to read or even go to a blog. And it was everything I'd hoped it WOULDN'T be. Completely unorganized, boring, random. I really want those last ten minutes of my life back, I feel like someone just robbed me. It seemed like in each one of the issues there was going to be something provacative in the topics, but they never got around to it. if this is the future of our political discussion as a community, we are in trouble. McChesney and Nichols said that "member have to start hearing in their home districts that people want reform of the media"(124). I totally agree, but there has to be a better way than this. I think its biggest fault is the lack of organization. The two authors also ask, "do people believe they have the power to implement necessary changes"(121). I think that people have the power to change things, especially media reform, but it won't be because we complain on what seems like over a million different blogs. There are simply too many about too many topics. If you think about it like a union, it is only good if there are a few that provide people with enough choices, but not so many that they are powerless. If there were a few main central blogs that everyone in the nation could read and submit to, and they contained organized threads, then more people would get involved and more change would be made.

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agreed

I agree that limited organized threads would greatly improve both the readability and hopefully make them worthwhile. I personally don't care that someone ate themselves out of house and home at places such as california pizza kitchen and I heavily doubt anyone else in this course cares either. So yes, a handful of threads with specified topics would do wonders for the blogs on AAS. But, who picks the topics? Do they give out a vote to decide what will be discussed, and if there is a vote, who picks the possible choices? And is either of those options an improvement from the corporate model if the corporate model is in charge of the decision processs. If it's still the AAS then no, it has not succeeded in achieving the reforms McChesney and Nichols are hoping for.

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If they gave up the blog

If they gave up the blog format and turned it into a forum, they could accomplish what you ask. That way people could start a thread (topic), and people could scan the topic. If they don't like California Pizza as a topic, they skip over that thread.

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blogs are bloring

I think McChesney and Nichols would not say that this blog furthers the cause of media reform. I think what would be a much more potent way of gaining public interest is legislation and scandal which would create a crisis. If Lippmann's assessment of the public is right, and I think it is, they will not become involved in something unless it has disrupted something. I think an investigative independent journalist exposing a media corporation of some sort of wrong doing would ignite a lot more debate over media conglomerations than any blog or grassroots campaign to end media corporation control. I personally think this blog and others do not make "people believe they have the power to implement necessary changes" I think if anything it is discouraging.

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I must agree with pzovath.

I must agree with pzovath. This was the first time I very read a blog and it just might be the last. All started off well enough but at the end, I wondered why anything had been written at all. To me, the media reform that Nichols and McChesney ask for cannot possibly be accomplished in such an unorganized and boring manner. As pzovath mentioned before, perhaps the focus should be made to a few central blogs that more people are accessible and interested in.

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Agree...but

Some blogs are pointless. They're filled with information we don't need, personal opinion, bogus facts, etc. Nevertheless, the attention and care given to blog right now is pretty insignificant. First, not everyone is communicating via blogs. Second, the blogs that do exist aren't monitored. I don't think media sources should censor blogs, but they might certainly delete entries that don't pertain to the discussion at hand. Third, a bigger issues is at hand. Americans are not conditioned to appreciate or accept blogs as a medium for community. All of these facts play a keyrole into why blogs are so inefficent (at present).

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It's new, and it hasn't

It's new, and it hasn't caught on completely. I tend to forget that because I love blogs and read them regularly, so quite a few of the people I interact with tend to accept appareciate them as a medium. I forget that they don't necessarily make up the public, however. Good point.

I do think there is a ton of potential (which you may be getting at). My sister is conservative and opposite me politically, but she has currently started to get into blogs because I talk about them so much.

It's just that its new. I think they will be used more efficiently in the future.

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Something you said made me

Something you said made me think about the fact that not everyone has to blog. If they allowed people to comment around one or two blogs that might be better.

That's the problem with AAS's forum. Not everyone has to post every little boring thing they did during the course of the day. There weren't too many blogs that stood out. Most posted the same kind of thing: where they ate, what they bought etc. I think one blog by a student seemed interesting but I was too bored from the other posts to read any further, and I am seriously nosey when it comes to reading other people's blogs.

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The AAS blogs are indeed

The AAS blogs are indeed frustrating. There is no order to them, so you have to sort through post after post concerning where each individual blogger had dined the previous evening or their take on ACL (another enormously popular topic). I completely forgot about the one on the HEB carts until you mentioned it. There are probably some really good posts in there, but I do not want to have to sort through all the inane posts to get to them. On second thought, are there good posts? Did I miss something? Did anyone experience anything different? I guess it's okay for them to post these things here, because they are a part of the community. When will they start talking about something important?

Certainly there is a more efficient way to get community talking about media issues in the way prescribed by McChesney and Nichols. The sad thing is that the AAS blogs would probably provide more diversity, and therefore reach more people that need to hear the message of media reform. In its current form it will not encourage the organization that McChesney and Nichols call for. There will be no coalition building in this forum.

Then again, I am not so sure AAS would want this forum to be used to form a coalition for media reform.

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